Sans Normal Wamos 7 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, kids media, friendly, playful, casual, approachable, lively, approachability, impact, space saving, cheerfulness, informality, rounded, soft, compact, bouncy, informal.
A compact, rounded sans with thick, smooth strokes and gently eased terminals that read as softly squared rather than sharply cut. Curves are full and slightly playful, with consistent stroke weight and minimal contrast; counters are open but not spacious, giving a dense, economical texture. Proportions feel condensed with a steady vertical stance, and the overall rhythm is slightly bouncy due to subtle irregularities in curvature and join behavior. Numerals are sturdy and simple, matching the letterforms’ rounded, heavy-footed construction.
It performs best where a bold, friendly voice is needed—brand marks, packaging, posters, social graphics, and short-to-medium headlines. The compact proportions also suit space-constrained applications such as labels or UI badges, provided sizes are generous enough to keep the dense texture comfortable.
The tone is warm and informal, with a cheerful, hand-drawn-influence feel while remaining clean enough to function as a straightforward sans. It suggests friendliness and approachability more than precision or formality, making text feel conversational and upbeat.
The design appears intended to deliver an approachable, contemporary sans voice with rounded, softened geometry that feels energetic and non-intimidating. Its condensed build and heavy strokes aim for high visibility and strong presence in display-oriented settings while maintaining legibility for brief text.
Round dots and punctuation, along with softened corners throughout, reinforce the gentle character. The condensed set width produces strong word shapes and a tight color, especially noticeable in longer lines of text.