Print Wubig 2 is a regular weight, narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, fashion, editorial, elegant, dramatic, refined, display impact, luxury tone, editorial style, hand-drawn nuance, didone, hairline, calligraphic, stylish, high-fashion.
A sharply contrasted display face with slender hairlines and dominant vertical strokes, set in a narrow, tall proportion. Curves are smooth and polished, while many joins taper to needle-like terminals, creating a crisp, cut-paper feel. Serifs are minimal and often implied rather than fully bracketed, with frequent asymmetric detailing and occasional sweeping, calligraphic entry/exit strokes. The rhythm is lively and irregular in small ways—widths and internal counters vary noticeably from glyph to glyph—yet the overall texture stays clean and controlled.
Best suited to headlines, subheads, pull quotes, and short editorial lines where its contrast and narrow build can create height and impact without taking much horizontal space. It also fits branding moments that benefit from a couture, premium tone—logos, product labels, and campaign graphics—especially at larger sizes where hairlines remain clear.
The font conveys a fashion-forward, gallery-like elegance with a slightly eccentric, hand-touched flair. Its extreme thin–thick interplay feels luxe and dramatic, suggesting runway typography, perfume packaging, and glossy magazine culture rather than everyday utility.
The design appears intended to merge a high-fashion, Didone-like contrast model with a more personal, drawn sensibility, using variable-looking widths and tapered strokes to keep the silhouette animated. It prioritizes style and drama over neutral readability, aiming to stand out in display typography.
In text settings the hairlines become a defining feature, producing sparkling highlights and a delicate, high-gloss color on the page. The character set shown includes expressive punctuation and numerals that match the sharp contrast and tapered finishing, reinforcing its role as a statement style.