Slab Square Udlaf 10 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: editorial design, book typography, magazine text, pull quotes, posters, editorial, vintage, scholarly, formal, bookish, text emphasis, editorial tone, classic utility, print robustness, slab serif, bracketed serifs, oblique, crisp, compact.
A slanted slab-serif with sturdy, squared serifs and mostly low stroke modulation. The letterforms show compact proportions and a relatively short x-height, with clear, confident verticals and gently rounded bowls. Serifs read as firm and blocky, often slightly bracketed into the stems, giving the outlines a crisp, print-oriented feel. Curves stay controlled and smooth, while diagonals and joins remain clean and consistent, producing an even texture in text despite the italic angle.
This style suits editorial settings such as books, magazines, and long-form articles where an italic with strong serifs can provide emphasis without feeling fragile. It also works well for pull quotes, subheads, and poster copy that benefits from a traditional, print-centric personality and a solid, readable texture.
The overall tone feels editorial and bookish, with a classic, slightly old-style flavor conveyed through the italic rhythm and substantial serifs. It suggests seriousness and craft—more literary and traditional than casual—while still reading as straightforward and functional.
The design appears intended to deliver a dependable italic slab-serif voice: compact, emphatic, and highly legible at text sizes, with enough character to stand out in editorial layouts. Its strong serifs and controlled contrast suggest an emphasis on consistent rhythm and durable reproduction in print-like contexts.
In running text, the italic slant creates forward motion, while the robust serifs add strong horizontal cues that help lines feel anchored. The numerals and caps appear designed to match the same sturdy serif vocabulary, keeping a cohesive, workmanlike color across mixed content.