Sans Superellipse Kewe 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Alaturka' and 'European Sans Pro' by Bülent Yüksel and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, energetic, bold, playful, attention, motion, impact, friendliness, rounded, soft corners, compact counters, slanted, friendly.
A heavy, forward-slanted sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and largely monolinear, with tight, compact counters and broad, stable silhouettes that read clearly at display sizes. Curves and terminals feel engineered rather than calligraphic, with squared-off joins and superelliptical bowls that give letters a sculpted, aerodynamic look. The lowercase keeps a sturdy, compact rhythm, while numerals and capitals maintain wide-set proportions and consistent, blocky geometry.
Best suited for punchy headlines, posters, logos, and packaging where impact and motion are desirable. It also fits sports and lifestyle branding, product labels, and promotional graphics that benefit from a bold, rounded, contemporary-retro voice.
The overall tone is energetic and assertive, with a sporty, vintage-leaning personality. Its rounded, cushioned forms keep the weight from feeling harsh, giving it a friendly confidence suited to bold, attention-grabbing messaging.
The design appears aimed at delivering maximum visual presence with a streamlined, rounded-rect geometry and a strong forward slant. It prioritizes momentum and recognizability in display contexts, using compact counters and broad proportions to create dense, powerful word shapes.
The italic slant is pronounced and uniform, enhancing a sense of motion. Counters and apertures tend to be narrow, and the heavy weight produces strong, high-impact word shapes that favor short headlines over long reading. The figures match the letterforms’ rounded-rect style, reinforcing a cohesive, built-from-blocks feel.