Serif Other Abloj 2 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: book titles, posters, branding, packaging, editorial, storybook, whimsical, old-world, hand-inked, eccentric, add personality, evoke vintage, storybook tone, decorative serif, bracketed, flared, calligraphic, lively, chiseled.
A decorative serif with pronounced contrast and a lively, slightly irregular rhythm. Strokes feel calligraphic, with tapered joins and sharp terminals that often flare into small bracketed serifs or spur-like feet. Proportions are compact and somewhat condensed, with a notably small x-height and tall ascenders that give the text a vertical, sparkling texture. Many glyphs show subtle asymmetries and varied terminal treatments, which keeps lines from looking mechanically uniform while preserving clear letter structure.
Best suited to display and short-to-medium editorial settings where personality is desired: book covers and chapter titles, theatrical or festival posters, boutique branding, and packaging. In longer passages it works well when set with generous leading and careful tracking to keep the high-contrast strokes and tight counters from feeling busy.
The tone is literary and characterful—more storybook and vintage than neutral or corporate. Its slightly mischievous curves and spiky serifs suggest a handcrafted, illustrative sensibility suited to expressive, personality-forward typography.
The design appears intended to evoke a traditional serif voice while adding a distinctive, illustrative twist through varied terminals, tapered strokes, and an animated rhythm. It aims for readability with character—bridging classic proportions with decorative, hand-touched detailing.
Uppercase forms are stately but quirky, with distinctive stroke endings and a slightly uneven internal balance that reads as intentional design character rather than distortion. Numerals and lowercase follow the same spirited logic, with narrow counters and crisp, sometimes hooked terminals that add texture in running text.