Sans Normal Kikin 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Millbank' by Fontsmith, 'Jali Greek' and 'Jali Latin' by Foundry5, 'Akwe Pro' by ROHH, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, advertising, friendly, casual, modern, approachable, lively, italic voice, approachability, modern clarity, soft geometry, rounded, humanist, oblique, soft terminals, open apertures.
This typeface is an oblique, rounded sans with smooth, continuous curves and softly finished terminals. Letterforms lean consistently to the right with a steady rhythm and even stroke color, favoring circular bowls and open counters. The lowercase shows single-story a and g, a simple, straight-sided i/j with round dots, and generally generous apertures that keep forms clear in running text. Uppercase shapes are clean and compact, with rounded C/G/O and a straightforward, geometric feel tempered by slightly humanist proportions.
It works well for brand identities, packaging, and promotional design where a friendly italic voice is desirable. The clear counters and smooth stroke texture also support short-to-medium text such as taglines, UI labels, and editorial callouts where an informal emphasis is needed.
The overall tone is friendly and informal, with an energetic slant that feels conversational rather than technical. Its rounded construction and open shapes give it an approachable, contemporary voice suited to upbeat messaging and everyday readability.
The design appears intended to provide a modern, easygoing sans that delivers italic emphasis without becoming sharp or formal. Its rounded geometry and open lowercase forms suggest a focus on smooth readability and an approachable, contemporary personality.
Figures are simple and readable with rounded curves (notably 0, 6, 8, 9), and the set maintains consistent oblique angle across both cases and numerals. The slant and rounded joins create a smooth texture in paragraphs, while the uppercase retains enough firmness to work for short emphatic phrases.