Sans Normal Omlig 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Calima' by JCFonts, 'Segoe UI' by Microsoft Corporation, 'URW Form' by URW Type Foundry, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, utilitarian, clean, impact, clarity, modernity, versatility, geometric, rounded, compact, blocky, high legibility.
A heavy, clean sans with rounded, geometric construction and smooth, continuous curves. Strokes are thick and largely uniform, with crisp terminals and minimal modulation, creating a solid, compact texture in text. Counters are open but not oversized, and round letters (O/C/G/Q) lean toward near-circular shapes with consistent optical balance. The lowercase is straightforward and sturdy, with simple bowls and shoulders and a single-storey ‘g’ and ‘a’ that reinforce a modern, functional feel. Numerals are robust and clear, with strong silhouettes that hold up well at display sizes.
Well suited to headlines, posters, and bold brand statements where impact and quick recognition are priorities. It should also work effectively for signage and packaging that need a clear, modern look with strong presence, while remaining readable in short text blocks and UI-style labels at moderate sizes.
The overall tone is confident and contemporary, with a friendly approachability coming from the rounded geometry and uncomplicated forms. It reads as practical and direct rather than expressive, giving text a dependable, no-nonsense voice that still feels approachable.
Designed to deliver a strong, contemporary sans voice built on geometric, rounded forms and uniform weight, prioritizing clarity and visual punch. The letterforms aim for broad usability in display-forward contexts while keeping the reading experience clean and stable.
Spacing and proportions produce a dense, poster-like rhythm, especially in all-caps settings. The shapes favor clarity over delicacy, and the uniform stroke weight helps maintain consistent color across mixed-case lines.