Sans Normal Osmis 23 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AC 1928' by Antoine Crama, 'FF Milo' by FontFont, 'Camphor' and 'Mundo Sans' by Monotype, 'Agent Sans' by Positype, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, approachable, high impact, friendly display, clear signage, modern branding, rounded, geometric, blocky, soft corners, compact.
A heavy, rounded sans with broad, circular bowls and compact counters that stay open despite the dense weight. Curves are built from simple, near-geometric arcs, while joins and terminals are slightly softened, keeping the silhouette friendly rather than sharp. Stroke endings tend to be flat and sturdy, and the overall rhythm is even, with strong verticals and consistent, solid color in text.
Best suited to headlines and short bursts of copy where its dense weight and rounded shapes can create a strong, friendly voice. It works well for branding, packaging, and signage that benefits from high impact and quick recognition, and can also serve as a display face for social graphics and promotional layouts.
The tone is upbeat and straightforward, combining a cheerful roundness with a bold, no-nonsense presence. It feels contemporary and approachable, with enough punch for attention-grabbing headlines while avoiding an aggressive, hard-edged mood.
The design appears intended to deliver maximum impact with a warm, geometric character—prioritizing bold readability, simple construction, and a consistent, confident texture across letters and numerals.
Letterforms show a deliberately simplified construction: round characters (like O/Q and the lowercase bowls) read as clean circles/ovals, while diagonals and angled joins (in forms like K, V, W, and Y) remain thick and stable. Numerals are equally robust and highly legible, favoring clear silhouettes over delicate detail.