Sans Normal Abgoh 23 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Alfabetica' by Eurotypo, 'Moveo Sans' by Green Type, 'Nusara' by Locomotype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, captions, modern, clean, casual, dynamic, neutral, readability, emphasis, versatility, modernity, oblique, rounded, open, airy, legible.
A slanted sans with smooth, rounded curves and lightly squared terminals that keep forms crisp without adding ornament. Stroke thickness stays even across curves and straight segments, producing a steady texture and clear letter-by-letter rhythm. Counters are open and generously shaped, and the overall spacing feels comfortable and uncluttered, helping words hold together well at text sizes. Numerals follow the same straightforward construction with simple, readable silhouettes.
Well suited for interfaces, product copy, and editorial layouts where a clean sans in italic is needed for emphasis or a lighter, more energetic tone. It also fits brand systems and presentations that want a modern slant without resorting to high-contrast or calligraphic styling.
The overall tone is contemporary and approachable, with the italic slant adding motion and an informal, conversational energy. It reads as neutral and functional rather than decorative, lending a practical, everyday voice to headlines and longer passages alike.
Likely designed as a versatile italic companion for general-purpose typography: clear at small sizes, orderly in paragraphs, and lively enough for emphasis and short display lines. The restrained details and open shapes suggest a focus on broad usability and consistent texture across mixed content.
Round letters (like C, O, Q) lean on near-geometric construction, while diagonals and joins stay tidy and restrained. The italic angle is consistent across uppercase, lowercase, and figures, giving mixed text a unified forward-leaning cadence.