Serif Normal Horam 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: books, editorial, magazines, branding, quotations, literary, warm, classic, humanist, text focus, readability, traditional tone, elegant flow, bracketed serifs, calligraphic, oldstyle, soft terminals, open counters.
An italic serif with moderate stroke modulation and softly bracketed serifs. The forms show a calligraphic influence: rounded terminals, angled stress, and a smooth, flowing rhythm across words. Proportions are balanced for text, with open counters and a slightly lively texture that remains even and readable at paragraph sizes.
Well suited to book typography, long-form editorial layouts, and refined brand communications that benefit from a classic italic voice. It should perform nicely in pull quotes, intros, and other text-forward applications where a warm, traditional serif texture is desired.
This typeface conveys a literary, humanist tone with a gentle sense of motion from the italic construction. It feels traditional and bookish, yet slightly expressive, giving text a warm, personable voice rather than a rigidly formal one.
The design appears intended for comfortable continuous reading while adding a subtle italic liveliness and refinement. Its serif detailing and moderate contrast aim to provide a familiar, trustworthy texture in body copy, with enough character to support expressive editorial settings.
The lowercase shows a flowing, slightly calligraphic cadence, while the capitals retain a more upright, classical presence, creating a useful contrast for typographic hierarchy. Numerals appear sturdy and clear, matching the text rhythm without becoming overly decorative.