Script Pehi 7 is a bold, narrow, very high contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, social media, friendly, confident, lively, handmade, playful, handmade warmth, display impact, expressive lettering, friendly branding, brushy, swashy, looping, bouncy, rounded.
A compact brush-script with a pronounced rightward slant and a lively, calligraphic rhythm. Strokes show clear pen/brush modulation—thick, inky downstrokes paired with finer entry and exit strokes—creating crisp contrast and a slightly textured, hand-rendered feel. Letterforms are rounded and condensed with tall ascenders/descenders, occasional looped terminals, and tapered flicks that keep spacing energetic; joins are suggested rather than strictly connected, helping readability in mixed-case text.
Works well for short-to-medium display text where texture and motion are desired—brand marks, packaging callouts, café/food signage, posters, invitations, and social graphics. It is especially effective for emphasis words, quotes, and punchy headings where the bold brush strokes can carry the design without needing additional decoration.
The overall tone is upbeat and personable, balancing a casual handwritten charm with enough weight and contrast to feel assertive. Its bouncy movement and soft curves give it a welcoming, crafty character suited to expressive, human-centered messaging.
Likely designed to emulate quick, confident brush lettering that reads clearly at display sizes while retaining a spontaneous, handcrafted personality. The condensed proportions and strong contrast appear aimed at creating impactful, space-efficient headlines with a warm, approachable voice.
Capitals tend to be simplified and upright-leaning with minimal ornament, while lowercase forms carry most of the personality through loops and sweeping terminals. Numerals are similarly brushy and slightly irregular, reinforcing the handmade look and making the font feel best when set with comfortable tracking and generous line spacing.