Sans Normal Karid 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co.; 'Gexo Sans' by Java Pep; 'Clear Sans' by Positype; 'Neue Reman Gt' by Propertype; and 'Giane Gothic sans', 'Giane Sans', and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, modern, confident, industrial, impact, momentum, clarity, branding, oblique, geometric, compact, brisk, clean.
A heavy, oblique sans with broad proportions and round, geometric construction. Strokes are consistently thick with little visible modulation, and terminals are clean and mostly squared, producing a crisp silhouette. Curves are smooth and circular (notably in C, O, Q, and lower-case o), while diagonals (A, V, W, Y) are sturdy and open. Counters are generous for the weight, and spacing appears slightly loose in display settings, reinforcing an athletic, forward-leaning rhythm.
Best suited for headlines and short, high-impact text where its weight and slant can carry emphasis without relying on additional decoration. It works well in sports branding, event graphics, packaging, and bold UI or wayfinding moments where quick recognition and strong presence are priorities.
The overall tone is energetic and assertive, with an angled stance that suggests motion and urgency. Its clean geometry keeps it contemporary and functional, while the dense weight projects strength and impact typical of sports and performance-oriented branding.
The design appears intended to deliver a modern, high-energy sans that balances geometric roundness with a pronounced forward slant for motion. Its simplified shapes and uniform stroke behavior prioritize clarity and reproducible impact across large-scale applications.
The uppercase set reads especially stable and architectural, while the lowercase maintains the same slanted momentum with simplified, single-story forms and minimal detailing. Numerals follow the same robust, oblique logic, staying highly visible at a glance and consistent with the letterforms’ rounded geometry.