Sans Contrasted Ispu 3 is a very bold, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, logos, packaging, sports, retro, aggressive, dynamic, industrial, impact, speed, branding, display, slanted, compressed counters, arched terminals, chunky, angular.
A heavy, right-slanted display sans with pronounced thick–thin modulation that reads like a sharpened, cut-metal stencil. Forms are very broad with compact internal counters, and many strokes show wedge-like tapers and triangular notches that create a carved, segmented feel. Curves are squashed and powerfully weighted, while diagonals and cross-strokes introduce crisp angles; joints often appear chamfered rather than smoothly bracketed. Overall spacing feels tight and the black shapes dominate, making the letterforms look engineered for impact rather than neutrality.
Best suited to short, high-impact settings such as headlines, posters, and promotional typography where its weight and slant can carry the message. It can work well for sports branding, motorsport or fitness-themed identities, and bold packaging or label treatments. Because counters are tight and the texture is dense, it will generally perform better at larger sizes than in long-form reading.
The tone is forceful and energetic, leaning into a retro performance aesthetic—part racing lettering, part industrial signage. Its slant and sliced details add speed and tension, while the dense weight and compact apertures push a loud, confident voice. The result feels bold, competitive, and slightly mechanical.
The design appears intended to deliver maximum visual punch with a fast, forward-leaning stance and a distinctive carved/segmented motif. Its wide proportions and high-contrast shaping suggest a display-first purpose, aiming for a strong signature look in branding and attention-grabbing titles.
The distinctive internal cut-ins and tapered strokes are consistent across capitals, lowercase, and numerals, helping create a unified "machined" texture in text. In paragraphs it builds a strong horizontal rhythm, with the slant and heavy joins producing a dark, continuous band of tone.