Script Puriw 1 is a bold, very narrow, high contrast, upright, short x-height font.
Keywords: headlines, branding, invitations, packaging, greeting cards, playful, charming, handmade, whimsical, lively, expressiveness, hand-lettered feel, decorative impact, friendly tone, brushy, bouncy, looped, flourished, organic.
A brush-script style with compact proportions and a lively, hand-drawn rhythm. Strokes show pronounced thick–thin modulation with rounded terminals and occasional tapering, creating an inked, calligraphic feel. Letterforms are mostly upright but bounce subtly on the baseline, with generous loops and swashes in capitals and select lowercase (notably in ascenders/descenders). Connections appear intermittent rather than fully continuous, giving the texture of hand lettering while maintaining clear, consistent shapes in running text.
Best used for display settings such as headlines, logos, invitations, greeting cards, and boutique packaging where the expressive brush texture can be appreciated. It can work for short subheads or pull quotes, but the strong stroke modulation and decorative forms are better suited to larger sizes than long body copy.
The overall tone feels friendly and celebratory, with a casual elegance that reads as personal and upbeat. Its looping capitals and bouncy rhythm lend a whimsical, inviting voice suited to cheerful messaging and decorative headlines.
The design appears intended to emulate modern brush calligraphy with a polished, catalog-ready consistency—prioritizing personality, flourish, and a handmade impression while staying legible in common headline phrases and mixed-case settings.
Capitals are especially characterful, featuring long entry/exit strokes and occasional cross-stroke flourishes (e.g., the F- and T-like forms). Numerals follow the same brush logic with rounded, slightly quirky silhouettes, helping maintain a cohesive handwritten texture across mixed content.