Sans Normal Sunim 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, branding, packaging, ui text, posters, clean, contemporary, friendly, airy, calm, legibility, versatility, modern warmth, subtle personality, humanist, rounded, open apertures, flared terminals, soft corners.
A clean sans with gently modulated strokes and soft, rounded corners throughout. Curves are generous and open, with wide counters and clear apertures (notably in C, G, S, and e), giving the design an airy texture. Terminals often flare subtly or finish with small wedge-like cuts, adding a hint of calligraphic influence without becoming decorative. Proportions lean slightly narrow in some verticals while rounds stay full, producing a mild variable-width rhythm across the set; numerals follow the same smooth, open construction.
Its open shapes and gentle modulation make it suitable for editorial layouts, product packaging, and brand systems that want a contemporary but friendly voice. It should also work well for UI labels and general-purpose text where clarity is important, while still having enough character for headings and poster copy.
The overall tone is modern and approachable, balancing crisp geometry with warm, humanist touches. It feels calm and readable rather than technical, with a light sophistication created by the subtle stroke modulation and softened endings.
The design appears intended as a versatile, modern sans that prioritizes legibility and a welcoming tone, using subtle flared terminals and high-contrast detailing to add distinction without sacrificing neutrality.
Uppercase forms stay straightforward and stable, while the lowercase shows more personality through curved entry/exit strokes and slightly expressive terminals. The bold, rounded joins in letters like n, m, and h keep texture even in text, while the more sculpted shapes in a, g, and y add character at display sizes.