Serif Flared Hagef 2 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Poppl-Laudatio' by Berthold, 'Campan' by Hoftype, 'Aneba Neue' by Machalski, 'Joanna Sans Nova' by Monotype, and 'Beaufort' by Shinntype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, energetic, vintage, assertive, sporty, editorial, display impact, italic emphasis, classic revival, brand voice, headline clarity, bracketed, flared, wedge serifs, calligraphic, oblique axis.
A heavy italic serif with wedge-like, flared terminals and bracketed joins that create a sculpted, inked-in feel. Strokes show a clear oblique stress and moderate contrast, with thickened entries and exits that read as calligraphic rather than geometric. Counters are compact and apertures tend toward the closed side, giving the face strong color in text. The lowercase is sturdy with a single-storey “a” and “g,” rounded bowls, and pronounced, sweeping forms; figures are weighty and slightly narrow with angled cuts that match the italic rhythm.
Best suited to headlines, posters, and branding where a strong italic voice is needed. The weight and flared details also fit packaging, event promotions, and sports or lifestyle identities, especially when used at display sizes or in short, emphatic lines.
The overall tone is bold and expressive, combining old-style warmth with a punchy, forward-leaning momentum. It feels confident and slightly retro, with a display-ready presence that suggests motion and emphasis rather than quiet neutrality.
The design appears intended to merge a traditional serif foundation with a high-impact, italic display character. Flared terminals and wedge serifs add a crafted, printed feel, while the dense weight and forward slant prioritize immediacy and emphasis.
Pointed wedge serifs and flared stroke endings are consistent across caps, lowercase, and numerals, helping keep the italic flow cohesive at larger sizes. The broad, dark shapes produce strong impact, while the curved terminals and bracketing soften the voice enough for short passages and prominent pull quotes.