Sans Normal Apbub 7 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Loew Next' by The Northern Block and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, corporate, straightforward, clarity, versatility, neutral tone, modern utility, geometric, monoline, rounded, open apertures, high legibility.
A clean, monoline sans with broadly rounded bowls and a geometric construction. Curves read as smooth and circular, while straight strokes stay crisp with minimal modulation. Proportions lean wide with generous spacing and open counters, and the tall lowercase gives the text a large, clear core. Terminals are mostly blunt and tidy, producing an even texture across mixed-case and numerals.
This font suits interface labels, product and corporate branding, and wayfinding where clear letterforms and steady spacing are important. It also performs well in editorial and presentation settings that want a modern sans voice with a smooth, geometric finish.
The overall tone is contemporary and matter-of-fact, prioritizing clarity over personality. Its geometric calm and even rhythm feel professional and dependable, with a friendly softness coming from the rounded forms rather than any decorative quirks.
The design appears intended as a general-purpose sans for contemporary communication: solid neutrality, strong legibility, and a consistent geometric system that holds up in longer passages as well as in large headings.
The sample text shows consistent stroke color at display sizes and maintains clear differentiation between similar shapes through open apertures and spacious counters. Numerals follow the same geometric, rounded logic, aligning well with the lowercase for functional, unified typography.