Sans Normal Saral 7 is a light, narrow, low contrast, upright, short x-height font.
Keywords: ui text, editorial, branding, posters, captions, clean, friendly, modern, airy, minimal, modern clarity, friendly neutrality, everyday readability, minimal styling, rounded, monolinear, open apertures, generous spacing, soft terminals.
A slim, monolinear sans with rounded construction and softly finished terminals. Curves are smooth and circular, while straight strokes stay even and clean, producing a calm rhythm across words. Proportions are compact with relatively modest lowercase height and long, simple ascenders/descenders; counters are open and legible, especially in letters like e, c, and s. Numerals follow the same slender, rounded logic, keeping a consistent color in running text.
It suits interfaces, short editorial passages, and captions where a light, uncluttered voice is desired. The clean outlines and rounded geometry also work well for modern branding, packaging, and display lines that benefit from a friendly, minimal look.
The overall tone is approachable and contemporary, with a quiet, understated personality. Its rounded forms and restrained detail feel neat and polite rather than technical or aggressive.
The design appears aimed at a contemporary, readable sans that balances geometric cleanliness with soft, welcoming curves. By keeping stroke modulation minimal and details sparse, it prioritizes a neutral, versatile tone for both text and larger sizes.
The lowercase shows straightforward, single-storey forms (notably a and g), reinforcing an informal, human-friendly texture. Uppercase shapes remain simple and geometric, giving headings a tidy, unembellished presence.