Sans Normal Voroh 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype and 'Concasse' by Lillan Team (names referenced only for comparison).
Keywords: headlines, posters, packaging, brand marks, social media, friendly, playful, casual, approachable, lively, soft impact, friendly display, energetic tone, approachability, rounded, soft, bouncy, slanted, chunky.
A heavy, rounded sans with a consistent forward slant and soft, blunted terminals. Strokes are low-contrast and broadly even, with gently inflated curves that give letters a slightly bouncy rhythm. Counters are compact but clear, and joins are smoothed to avoid sharp corners, producing a cohesive, cushiony silhouette across caps, lowercase, and numerals. The overall texture is dense yet readable, with a steady baseline and simple, open shapes that favor clarity over precision geometry.
This font is well suited to short-to-medium display text where warmth and impact are needed—headlines, posters, packaging, and brand or campaign graphics. Its rounded, energetic forms also work well for social media tiles, youth-oriented messaging, and approachable product labeling, especially at larger sizes where the soft details remain crisp.
The letterforms convey a warm, informal tone that feels upbeat and personable. The rounded construction and smooth endings read as friendly and non-intimidating, while the slant adds motion and energy. Overall it suggests a contemporary, easygoing voice suited to lighthearted communication.
The design appears intended to deliver a friendly, high-impact display voice: sturdy enough to stand out, but softened through rounded geometry and smooth terminals. The slanted stance suggests an aim for motion and informality, making it feel conversational rather than corporate.
Capitals are sturdy and headline-oriented, while the lowercase keeps a simple, single-storey feel where applicable, reinforcing an approachable, modern character. Numerals follow the same rounded, weighty construction, maintaining strong presence and consistency in mixed settings.