Sans Superellipse Etkip 7 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'CF Blast Gothic' by Fonts.GR, 'Loft' by Monotype, and 'Address Sans Pro' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, dynamic, urgent, sporty, industrial, retro, space saving, high impact, speed feel, brand voice, display emphasis, condensed, slanted, rounded corners, compact, punchy.
A compact, slanted sans with tightly condensed proportions and heavy, uniform strokes. Curves are built from rounded-rectangle geometry, giving counters and bowls a squarish, superellipse feel, while joins and terminals stay clean and abrupt rather than calligraphic. The letterforms lean forward with a consistent angle, maintaining a steady rhythm despite narrow widths; diagonals are stout and angular, and spacing is kept economical for dense setting. Numerals follow the same compact, rounded-rect logic, with sturdy shapes and minimal stroke modulation.
This style is well suited to display work where momentum and density are assets—headlines, posters, sports and motorsport-style branding, bold packaging callouts, and attention-grabbing signage. It can also work for short UI labels or navigation elements when a condensed, high-impact voice is needed, especially at larger sizes.
The overall tone is fast, assertive, and purpose-built, combining a contemporary utilitarian feel with a hint of vintage speed-lettering. Its forward slant and compressed build create a sense of motion and urgency, making it feel energetic and competitive rather than calm or formal.
The design appears intended to deliver maximum impact in minimal horizontal space while projecting speed and confidence. By pairing a strong condensed structure with rounded-rectangle curves and a consistent slant, it aims for a modern, engineered look that reads as athletic and energetic in branding and advertising contexts.
Roundness is expressed more through softened corners than through fully circular forms, which keeps the design crisp at display sizes while preserving a smooth, engineered silhouette. The strong, dark color and tight fit can create impactful headlines, but it benefits from breathing room in longer lines to avoid a congested texture.