Sans Superellipse Ugmab 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gilam' by Fontfabric; 'Carnac', 'Carnas', 'Orgon', and 'Orgon Plan' by Hoftype; 'Anago' by Positype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, energetic, modern, playful, impact, approachability, motion, modernity, bold branding, rounded, soft corners, oblique, chunky, compact.
A heavy, rounded sans with a consistent oblique slant and soft, superelliptical curves throughout. Strokes are thick and even, with low contrast and rounded terminals that keep corners from ever feeling sharp. Counters are compact but open enough to stay clear at display sizes, and the overall construction favors simple geometric bowls and sturdy stems. The lowercase shows a single-storey “a” and “g,” while the figures are similarly rounded and robust, matching the letters’ soft-rectangle rhythm.
Best suited to short-to-medium display settings where a strong, energetic presence is needed—headlines, posters, logos, and brand marks. The rounded, sturdy forms also work well on packaging and apparel graphics, and can hold up in UI highlights or callouts when used at larger sizes.
The tone is upbeat and approachable, combining bold impact with a friendly, cushioned feel. Its forward slant adds motion and urgency, giving it a sporty, contemporary voice that reads as confident rather than formal.
This design appears intended as an impact-friendly italic sans that stays warm and accessible through rounded geometry. The goal seems to be delivering bold emphasis with a smooth, contemporary silhouette that suggests speed and friendliness at once.
The italic angle is consistent across caps, lowercase, and numerals, helping lines of text feel unified and fast-moving. Round shapes like O/C/G are squarer than a purely circular grotesk, reinforcing the superellipse look and a slightly condensed, punchy texture in words.