Sans Contrasted Apko 10 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, fashion, modern, elegant, minimal, space-saving, editorial tone, luxury feel, modern display, condensed, refined, linear, crisp, airy.
A condensed, high-contrast sans with extremely thin hairlines paired against darker stems, creating a sharp, vertical rhythm. Letterforms are largely monolinear in structure but rely on contrast rather than serifs for definition; terminals are clean and mostly flat, with occasional tapered joins where strokes meet. Curves are narrow and controlled (notably in C, O, and S), and counters are tight, emphasizing height over width. The lowercase keeps a straightforward, contemporary construction, with a compact, readable x-height and tall ascenders/descenders that reinforce the font’s elongated silhouette. Numerals follow the same tall, narrow proportions, with crisp joins and minimal ornamentation.
This style is best suited to headlines, magazine-style layouts, and large-format typography where its contrast and narrow build can add elegance without taking up horizontal space. It can work well for branding and packaging—particularly in luxury or modern contexts—where a sleek, vertical typographic color is desired.
The overall tone is poised and fashion-forward, projecting sophistication through restraint and strong verticality. Its contrast and slim proportions feel premium and editorial, with a cool, modern voice rather than a warm or playful one.
The design appears intended to deliver a contemporary, space-saving display sans that evokes high-end editorial typography through strong vertical emphasis and pronounced stroke contrast, while keeping detailing minimal and clean.
The condensed spacing and tight internal counters create a strong columnar texture in paragraphs, especially at larger display sizes. Diagonal forms (like K, V, W, X, and Y) appear especially sharp due to the thin connecting strokes, adding a slightly dramatic, razor-like sparkle to headlines.