Serif Normal Murif 1 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, fashion, headlines, book titles, elegant, literary, refined, editorial polish, classic refinement, display impact, print elegance, didone-like, hairline, crisp, high-waisted, bracketed.
A high-contrast serif with crisp hairlines and strong, sculpted main stems, giving the letterforms a polished, print-oriented feel. Serifs are sharp and finely tapered, with occasional bracketing and smooth joins that keep the shapes fluid despite the contrast. Curves are generous and controlled (notably in C, O, S, and the numerals), while diagonals and vertices in A, V, W, and Y stay clean and precise. Lowercase shows a traditional book-serifs rhythm with a compact, sturdy x-height, crisp terminals, and a two-storey a; spacing reads even and measured, supporting continuous text while retaining a distinctly display-ready sparkle.
Well suited to magazine design, fashion and beauty branding, cultural/editorial headlines, and book or journal titling where sophistication and contrast are desirable. It can also work for pull quotes and section openers, pairing naturally with a quieter serif or a neutral sans for supporting text.
The overall tone is upscale and cultivated, combining classic bookish authority with a contemporary editorial sheen. Its pronounced contrast and razor-thin details add a sense of luxury and drama, making the voice feel confident, stylish, and carefully composed.
The font appears designed to deliver a contemporary take on classic high-contrast text serifs—prioritizing elegance, strong typographic color, and sharp detail for premium editorial settings and display-led typography that still maintains traditional readability cues.
The design leans on pronounced thick–thin transitions and delicate linking strokes, so it reads especially striking at larger sizes where the hairlines can fully resolve. Numerals follow the same refined logic, with elegant curves and clean, sharp terminals that align with the text’s formal character.