Sans Normal Adram 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Misegar' by Owl king project and 'Causten Round' by Trustha (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, packaging, clean, modern, friendly, dynamic, approachable, clarity, contemporary tone, friendly emphasis, versatility, rounded, oblique, humanist, open, crisp.
A rounded, oblique sans with smooth continuous curves and softly terminated strokes. Letterforms lean consistently, with open apertures and generous internal counters that keep shapes clear at display and text sizes. The curves feel near-circular in O/C/G and the joins stay clean, while diagonals (V/W/X/Y) create a lively rhythm without looking sharp or brittle. Numerals follow the same rounded logic, with simple, readable silhouettes and even spacing that supports running text.
Well-suited for user interfaces, product branding, and marketing systems where a modern sans with a built-in sense of motion is helpful. It can handle short headlines and subheads cleanly, and it remains legible in paragraphs thanks to open counters and straightforward letter shapes. The friendly rounded construction also fits packaging and consumer-facing communications.
The overall tone is contemporary and approachable, balancing a technical cleanliness with a mild, friendly warmth. Its steady slant adds motion and emphasis, giving it an energetic voice that still feels neutral enough for everyday interface and editorial use.
The design appears intended to deliver a versatile, contemporary italic sans that feels smooth and readable rather than calligraphic. Its rounded construction and open forms suggest a focus on clarity and approachability, with the consistent slant providing emphasis and forward momentum for active, modern layouts.
The uppercase reads compact and controlled, while the lowercase feels slightly more relaxed due to round bowls and open forms. The italic angle is uniform across letters and figures, helping lines of text maintain a cohesive forward flow.