Script Rimug 7 is a regular weight, very narrow, very high contrast, upright, short x-height font.
Keywords: invitations, wedding, branding, logotypes, packaging, elegant, whimsical, refined, airy, classic, calligraphy mimic, decorative display, premium feel, romantic tone, calligraphic, hairline, swashy, monoline accents, flourished.
A formal script with tall, slender proportions and pronounced thick–thin modulation. The letterforms use smooth, pen-like curves with tapered terminals and frequent entry/exit strokes that create a gentle rightward flow while staying largely upright. Capitals are especially elongated and looped, with understated swashes that extend above the cap height; lowercase forms are compact with a noticeably low x-height and delicate hairline connectors. Numerals echo the same calligraphic contrast, with thin joins and soft curves that keep the texture light and refined.
Best suited to display use where its high-contrast strokes and flourished capitals can breathe—wedding suites, invitations, boutique branding, product labels, and headline or logo treatments. For longer text, it performs most reliably in short phrases or pull quotes at generous sizes and with comfortable tracking.
The overall tone feels polished and graceful, with a playful, storybook sparkle created by the airy spacing, looping capitals, and hairline flicks. It reads as romantic and boutique-oriented rather than utilitarian, projecting a sense of craft and ceremony.
The design appears aimed at recreating a polished calligraphy look with dramatic contrast and elegant looping forms, optimized for decorative statements and refined, celebratory communication.
Stroke contrast is extreme enough that small sizes can lose hairline details, while larger settings reveal the nuanced pen pressure and loop shapes. The rhythm alternates between bold vertical strokes and whisper-thin connecting lines, producing a lively, shimmering text color.