Sans Superellipse Ogmuv 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co.; 'JAF Bernini Sans' by Just Another Foundry; 'SST' by Monotype; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Amsi Pro' and 'Amsi Pro AKS' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, sturdy, modern, playful, approachable, impact, approachability, brand voice, clarity, modernity, rounded, compact, blocky, soft-cornered, high impact.
A compact, heavy sans with rounded-rectangle construction and consistently softened corners. Strokes are thick and even, with minimal modulation, producing a dense, poster-like texture and strong silhouette clarity. Counters are relatively tight and often squarish, and curves resolve into broad, superelliptical arcs rather than true circles. Terminals are blunt and rounded, with a generally uniform rhythm across capitals, lowercase, and figures that emphasizes solidity over delicacy.
Best suited to headlines and short bursts of text where its dense color and rounded geometry can carry impact. It works well for branding, packaging, labels, and retail or wayfinding signage that benefits from a friendly but authoritative voice. For longer reading, larger sizes and generous spacing help preserve clarity in the tighter counters.
The overall tone is friendly and contemporary, pairing a sturdy presence with softened geometry. It reads confident and practical, with a slightly playful, toy-block warmth that keeps the weight from feeling aggressive. The rounded forms give it an inviting, consumer-facing character suited to upbeat messaging.
The font appears designed to deliver maximum presence with a softened, geometric feel—using superelliptical curves and rounded corners to create a modern, approachable sans for display-driven communication. Its consistent stroke weight and compact proportions suggest an emphasis on bold legibility and brandability rather than typographic delicacy.
The design favors compact letterforms and wide strokes, so internal spaces can close up at smaller sizes. Diagonals and junctions stay simplified and robust, reinforcing a consistent, engineered look. Numerals match the letterforms’ rounded, squared-off logic, maintaining an even, cohesive color in mixed alphanumeric settings.