Sans Normal Endog 17 is a very light, normal width, low contrast, upright, normal x-height font.
Keywords: ui, branding, headlines, posters, editorial, minimal, modern, clean, airy, neutral, neutral tone, modern clarity, geometric simplicity, visual lightness, monoline, geometric, rounded, open apertures, wide spacing.
This is a monoline sans with a strongly geometric construction and generous counters. Curves are smooth and nearly circular in letters like C, O, and G, paired with straight-sided, evenly weighted stems in H, N, and M. Terminals are clean and mostly horizontal or vertical, with rounded joins where strokes meet, giving the design a crisp but soft-edged finish. The lowercase shows a single-storey a and g, a simple vertical i with a round dot, and a small, neat hook on f; numerals are similarly streamlined with open, rounded forms and consistent stroke weight.
It suits interface typography, minimalist branding, and short-to-medium headlines where a light, uncluttered voice is desired. The open shapes and even rhythm also work well for editorial pull quotes and modern poster layouts, especially when set with ample tracking and whitespace.
The overall tone is calm, contemporary, and understated. Its light presence and straightforward shapes feel technical and refined without becoming cold, making it read as modern and quietly confident.
The design appears intended to deliver a neutral, geometric sans optimized for a contemporary, minimal aesthetic. It prioritizes consistent stroke behavior, open counters, and simple, recognizable letterforms to maintain clarity while keeping the overall texture light and refined.
Spacing appears on the open side, enhancing clarity at larger sizes and reinforcing the airy rhythm in running text. Distinctive details include a clean, centered crossbar on A, a tidy open-bowl feel in S, and a Q with a concise diagonal tail that stays controlled and unobtrusive.