Sans Normal Ulram 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Classic' by Hoftype and 'Ocean Sans' by Monotype (names referenced only for comparison).
Keywords: ui text, web content, editorial, brand systems, signage, modern, neutral, clean, calm, functional, legibility, versatility, clarity, modernity, monolinear, open counters, rounded terminals, geometric, unobtrusive.
This typeface presents a clean, monolinear sans structure with gently rounded curves and straightforward, open apertures. Strokes are even and steady, with minimal modulation and smooth joins that keep letters crisp without feeling sharp. Uppercase forms read as simple geometric constructions, while lowercase shapes keep a practical, contemporary rhythm with clear counters and restrained details. Numerals match the letterforms in weight and clarity, maintaining consistent proportions and a steady baseline presence.
It suits interface and web typography where a clean, unobtrusive voice is preferred, and it also works well for editorial paragraphs, captions, and informational layouts. The clear uppercase and evenly weighted numerals make it a solid choice for signage, wayfinding, and brand systems that need a modern but restrained sans.
The overall tone is modern and neutral, aiming for clarity rather than personality. Its smooth curves and unembellished construction feel calm and dependable, with a quietly contemporary presence suited to straightforward communication.
The design intent appears to prioritize legibility and consistency through simple geometric forms, even stroke weight, and open internal spaces. It aims to be a versatile, general-purpose sans that performs reliably across both short labels and longer passages.
In text, spacing appears measured and balanced, supporting continuous reading without drawing attention to individual letterforms. The design favors open shapes and clear silhouettes, helping characters remain distinct at typical reading sizes.