Serif Normal Ipmag 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, body text, magazines, longform, classic, bookish, traditional, warm, readability, tradition, print-like, neutral tone, editorial clarity, bracketed, calligraphic, readable, textual, oldstyle.
This serif has gently bracketed serifs, a moderate stroke modulation, and a slightly calligraphic flow that keeps the texture lively without becoming decorative. Curves are round and open, while joins and terminals show soft, tapered shaping rather than abrupt cuts. Proportions feel balanced and text-oriented, with steady spacing and a consistent rhythm across uppercase, lowercase, and numerals. The figures appear lining and fairly sturdy, matching the overall even color of the face.
Well suited to book interiors, essays, and other long-form reading where a steady, familiar serif texture supports comfort and comprehension. It also fits editorial layouts—magazines, reports, and journals—where a traditional voice and consistent color are desirable. At larger sizes it can serve for headings or pull quotes when a classic, understated serif is preferred.
The overall tone is familiar and literary, evoking printed books and editorial typography. It reads as calm and trustworthy, with a subtle human touch that adds warmth and approachability. The impression is more classic than contemporary, suited to content that benefits from tradition and clarity.
The design appears intended as a general-purpose text serif that balances traditional forms with gentle modulation for readability and a natural, printed feel. Its details are controlled and consistent, suggesting an emphasis on dependable performance in continuous reading rather than attention-seeking display.
The uppercase carries a dignified presence with restrained detailing, while the lowercase maintains a smooth, continuous reading line. Serifs are present throughout but kept refined, helping text hold together at paragraph sizes without looking heavy. The sample paragraph shows a stable, comfortable texture with clear letter separation and no exaggerated quirks.