Sans Normal Ifdam 1 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, posters, packaging, social media, headlines, friendly, casual, playful, approachable, handwritten, handwritten feel, casual tone, friendly display, everyday readability, rounded, soft, brushy, bouncy, informal.
A slanted, monoline sans with rounded terminals and a hand-drawn, brush-pen feel. Strokes stay generally even in thickness while edges soften into slightly blobby joins and gently tapered ends, giving the outlines a warm, organic rhythm. Letterforms lean forward with open apertures and simple, rounded constructions; curves are generous, counters are clear, and overall spacing reads comfortably in text. The numerals match the same casual, rounded treatment, with smooth curves and uncomplicated silhouettes.
Well suited to friendly branding, packaging, posters, and social media graphics where an informal, human voice is desired. It can also work for short-to-medium text blocks in casual contexts, such as invitations, menus, or educational materials, where warmth and readability are both important.
The tone is relaxed and personable, like quick marker lettering that’s been cleaned up for consistent typesetting. Its forward slant and buoyant curves add energy without becoming loud, making it feel upbeat, friendly, and informal.
The font appears designed to capture the speed and charm of handwritten brush lettering in a reliable, repeatable form. Its priority seems to be approachability and momentum—delivering an energetic slanted voice that remains clean enough for general display and light reading.
The design shows subtle, intentional irregularities in curvature and stroke flow that keep it from feeling mechanical, while maintaining enough consistency for multi-line setting. The lowercase maintains a lively baseline rhythm, and capitals remain approachable rather than formal or rigid.