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Print Upmar 2 is a bold, very narrow, low contrast, upright, normal x-height font.

Keywords: packaging, posters, children’s, headlines, stickers, playful, friendly, quirky, casual, handmade, hand-lettered feel, friendly display, casual emphasis, playful tone, rounded, bouncy, soft terminals, inked, irregular.

A compact, hand-drawn print face with chunky strokes and softly rounded terminals. Letterforms are tall and narrow with gentle, uneven curves and subtle wobble that keeps the rhythm lively. Counters are small but open where needed, and stems often swell slightly, suggesting a marker or brush-pen texture without sharp edges. Spacing feels loose and organic, with small variations in width and shape that reinforce the handmade consistency.

Works best for short-to-medium display text where a casual, handcrafted feel is desirable—packaging, posters, labels, stickers, and social graphics. It can also serve as a distinctive UI or app accent font for headings, badges, and callouts when a friendly tone is needed.

The overall tone is upbeat and approachable, with a quirky, cartoon-like warmth. It reads as informal and personable, suited to friendly messaging rather than strict formality. The narrow, tall proportions add energy and a slightly whimsical character.

Likely designed to mimic quick, confident hand lettering in a clean, repeatable way, prioritizing charm and personality over geometric precision. The tall narrow proportions and rounded construction aim to deliver high visual impact while staying approachable and easy to scan in display settings.

Uppercase and lowercase maintain a cohesive drawn style, with simplified shapes and minimal detailing. Numerals match the same narrow, rounded construction, keeping a unified texture across mixed text. The darker color and compact counters can build strong impact, especially at medium-to-large sizes.