Serif Normal Lerav 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, headlines, institutional, packaging, traditional, confident, authoritative, scholarly, classic text, strong color, print tone, readability, bracketed, ball terminals, robust, compact, ink-trap feel.
A robust serif with compact proportions and clearly bracketed serifs. Strokes are full and steady with moderate contrast, producing dense, dark texture in text. Terminals often finish with small ball-like ends and subtly flared joins, and the serifs are slightly cupped, giving a carved, print-like finish. Counters are relatively tight and the overall rhythm is firm and even, with strong vertical emphasis and sturdy diagonals.
Well-suited to editorial layouts, book typography, and other long-form reading contexts where a traditional serif voice is desired. The strong presence also makes it effective for headings, pull quotes, and branded institutional materials that need a dependable, classic tone.
The tone is traditional and authoritative, evoking established publishing and institutional typography. Its weight and compactness read as confident and serious, with a slightly old-style, bookish warmth from the rounded terminals and bracketed serifs.
The design appears intended as a conventional text serif with heightened weight and presence, balancing readability with a strong, familiar personality. Its bracketed serifs and rounded terminals suggest a goal of maintaining classic book-type cues while delivering a darker, more assertive page color.
In the sample text, the type forms a solid paragraph color and holds together well at larger text sizes, while the tight counters and heavy strokes suggest it benefits from comfortable leading in dense settings. Numerals are sturdy and rounded, matching the overall heft and emphasizing a classic, print-oriented character.