Sans Normal Akdom 13 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink; 'Manifestor' by Stawix; and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: branding, ui text, headlines, signage, packaging, modern, neutral, friendly, clean, approachable, versatility, clarity, modernity, approachability, rounded, open, even, geometric, smooth.
A clean sans with softly rounded construction and even, low-contrast strokes. Curves are smooth and circular, while joins and terminals stay crisp without decorative flaring. Proportions read slightly broad with generous counters and clear internal space, and the overall rhythm remains steady across the alphabet and figures. Numerals and capitals feel sturdy and simplified, keeping shapes legible through open apertures and minimal detailing.
This font works well for branding systems that need a contemporary, approachable sans, as well as UI and product text where clarity and a steady rhythm are important. It’s also a strong fit for headlines, wayfinding, and packaging where rounded geometry and open counters help maintain legibility at a range of sizes.
The tone is modern and straightforward, with a friendly neutrality that avoids both stark industrial severity and overt playfulness. Its rounded forms give it a calm, approachable voice that suits contemporary interface and brand environments.
The design appears intended as a versatile, modern workhorse sans that prioritizes clean geometry, open readability, and a friendly tone. It aims to provide a dependable baseline for everyday typography without stylistic distractions.
The sample text shows good clarity at display sizes, with punctuation and mixed-case setting maintaining a consistent texture. The overall impression is restrained and utilitarian, optimized for clean, uncomplicated reading rather than expressive calligraphic character.