Sans Normal Nubew 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Core Sans A' by S-Core and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, playful, bold, punchy, retro, impact, approachability, advertising, display, rounded, soft corners, bulky, compact, high impact.
A heavy, rounded sans with broad proportions and a strong, even stroke presence. Curves dominate the construction, with generous bowls and softened joins that keep the forms approachable despite the weight. Counters are relatively compact and apertures tend to be on the tighter side, creating dense, headline-ready silhouettes. Terminals are mostly blunt and smooth, and the overall rhythm feels steady and cohesive across capitals, lowercase, and numerals.
Best suited to short, impactful settings such as headlines, posters, logos, and brand marks where weight and width can carry a message quickly. It also works well for packaging, signage, and social graphics that need a friendly, high-visibility voice, especially at medium to large sizes.
The tone is energetic and confident, combining a chunky mass with friendly rounding. It reads as contemporary yet nods to retro display lettering, giving it a cheerful, attention-grabbing personality rather than a formal or technical one.
The design appears aimed at delivering maximum visual impact while staying approachable through rounded geometry and simplified forms. It prioritizes bold presence, fast recognition, and a warm, contemporary display feel.
The lowercase shows a single-storey ‘a’ and ‘g’ and a round i/j dot, reinforcing the casual, approachable character. Numerals are sturdy and highly legible at a glance, with rounded shapes that match the letterforms and maintain a consistent color in text.