Sans Normal Apboh 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Luxora Grotesk' by Designova and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, signage, presentations, modern, neutral, clean, friendly, tech, versatility, legibility, modernity, clarity, geometric, rounded, minimal, open, crisp.
A clean sans with largely geometric construction, combining near-circular bowls with straight, evenly weighted strokes and softly rounded joins. Counters are open and generously sized, and curves stay smooth and consistent across letters and numerals. Terminals are mostly flat and direct, with a clear, uncluttered rhythm in both uppercase and lowercase forms, producing strong legibility at display sizes and in longer lines of text.
This font suits product and interface typography, dashboards, and wayfinding where clarity and consistency matter. It also works well for editorial layouts, presentations, and brand systems that need a neutral, contemporary sans that scales comfortably from headings to text.
The overall tone is modern and matter-of-fact, with a calm neutrality that feels contemporary and approachable rather than formal or ornate. Its rounded curves add a subtle friendliness, while the disciplined geometry keeps it crisp and professional.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and a modern geometric feel. By keeping stroke behavior consistent and forms open, it aims to perform reliably across many contexts while maintaining a friendly, contemporary character.
Spacing appears balanced and steady in the sample text, supporting an even texture without obvious dark spots. Numerals share the same geometric logic as the letters, with simple, readable shapes suited to interface and informational settings.