Serif Normal Ohmah 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, headlines, magazines, posters, traditional, authoritative, literary, scholarly, readability, tradition, authority, warmth, editorial voice, bracketed serifs, ball terminals, soft curves, robust, open counters.
This typeface is a sturdy text serif with bracketed wedge-like serifs and a pronounced, slightly calligraphic modulation. Strokes are full and rounded, with softened joins and gently tapered terminals that keep the heavy color from feeling rigid. The capitals have a classic book-seriffed structure with broad curves (notably in C, G, O, Q) and firm verticals, while the lowercase shows a compact, readable rhythm with open bowls and clear counters. Numerals are weighty and traditional in construction, matching the text color and maintaining consistent vertical stress across the set.
It is well suited to editorial design where a strong serif voice is desirable, including magazine headings, section openers, and pull quotes. In books or long-form reading, it can work effectively for titles, chapter heads, and other hierarchical text where a dense, confident color helps structure the page.
Overall, the font conveys a traditional, editorial tone—confident and established rather than flashy. Its rounded details and subtle terminal shaping add warmth, giving it a personable, literary character suited to serious but approachable typography.
The design intention appears to be a conventional, readable serif with a robust presence and a touch of warmth, aimed at dependable publishing use. Its softened shaping and consistent rhythm suggest a focus on maintaining clarity while projecting authority in both text and display contexts.
The design shows a cohesive family of rounded, wedge-like serifs and occasional ball/teardrop terminals (visible in letters like a, f, and j), which adds texture at display sizes. Spacing appears even in the sample text, producing a dark, steady typographic color that favors shorter line lengths and strong hierarchy.