Sans Normal Egmas 13 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: ui labels, editorial, brand identity, packaging, posters, modern, clean, airy, refined, friendly, readability, modernity, approachability, motion, humanist, rounded, open, smooth, slanted.
A slanted, monolinear design with open counters and gently rounded joins. Curves are drawn with smooth, nearly circular geometry, and terminals tend to finish cleanly rather than with pronounced serifs. The capitals feel streamlined and slightly condensed in their inner space, while the lowercase shows a buoyant rhythm with soft shoulders and clear, open apertures. Numerals follow the same understated stroke behavior, with simple forms and an even, unobtrusive texture in text.
It suits interface labels and navigation where a clean, modern voice is needed with a bit of softness, and it also works well for editorial pull quotes or lightweight headings. The slanted construction and rounded shapes can support contemporary branding, packaging, and poster typography where an approachable, refined tone is desired.
The overall tone is contemporary and easygoing, pairing a crisp, modern cleanliness with a mild handwritten warmth from the slant and rounded detailing. It reads as approachable rather than strict, making it feel polite, efficient, and lightly expressive.
The design appears intended to deliver a modern sans voice with an italic-driven sense of motion, prioritizing clarity and even texture while adding subtle personality through rounded geometry and open letterforms.
In running text, the slant and generous internal spacing help maintain distinct word shapes, while the open forms keep the texture from feeling dense. The design emphasizes clarity through straightforward construction and consistent stroke endings, producing a smooth, uninterrupted reading flow.