Sans Normal Bulir 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Abtera' by Come Type, 'Urania' by Hoftype, 'Jam Grotesque' by JAM Type Design, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, web content, product design, signage, brand systems, modern, neutral, clean, friendly, versatility, legibility, clarity, system use, geometric, rounded, open, crisp, minimal.
A clean, modern sans with largely geometric construction and smooth, circular curves paired with straight, even strokes. Terminals are mostly squared and crisp, with consistent stroke thickness and generous counters that keep forms open. Uppercase shapes feel orderly and stable, while the lowercase maintains a straightforward, contemporary structure with a simple single-storey “a” and a compact, functional “g”. Numerals are clear and evenly weighted, matching the overall rhythm of the letters.
This font suits interface copy, web and app typography, and general-purpose editorial or product text where a clean, steady texture is desirable. It can also work well for wayfinding and signage thanks to its open counters and straightforward letterforms, and for brand systems that need a modern, unobtrusive sans.
The overall tone is neutral and contemporary, projecting clarity and practicality rather than strong personality. Its rounded forms add a mild friendliness, while the crisp terminals and disciplined proportions keep it professional and restrained.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity and consistency across uppercase, lowercase, and numerals. Its geometric lean and restrained detailing suggest a focus on contemporary, system-friendly typography that stays legible and visually calm in continuous text.
Spacing appears balanced and readable in paragraph-like settings, with steady texture and few sharp visual surprises. Round letters (such as O/C/G) read smoothly and consistent, helping the face feel cohesive across mixed case and numerals.