Sans Normal Ulmog 7 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, art deco, modernist, architectural, retro, refined, deco revival, distinctive texture, display clarity, brand voice, monoline, geometric, rounded, condensed accents, inline details.
A geometric sans with mostly monoline strokes and rounded, circle-based bowls. Several glyphs introduce inline or split-stroke construction—especially in vertical stems and some counters—creating a built-up, architectural feel without adding overall weight. Curves are clean and open, terminals tend to be smooth and minimally finished, and proportions lean toward tall capitals with relatively compact, tidy lowercase forms. Numerals follow the same restrained geometry, mixing straight sides with rounded joins for a consistent, display-oriented rhythm.
Best suited for headlines, logos, packaging, and poster typography where its inline construction can be appreciated. It also works well for signage and short editorial callouts that benefit from a refined, vintage-leaning geometric look.
The overall tone reads as Art Deco–influenced and modernist: sleek, stylish, and slightly ornamental while staying clean and systematic. The inline detailing adds a crafted, sign-like elegance that feels both vintage and contemporary, suggesting sophistication rather than playfulness.
The design appears intended to modernize classic geometric sans proportions with a Deco-inspired inline motif, adding visual interest and a recognizable texture while keeping letterforms simple and readable. It aims for a distinctive display voice that can carry branding and titling without relying on heavy stroke weight.
The distinctive internal striping/splitting in select letters (notably in some verticals and in characters like O/Q and the arch shapes) becomes the defining signature at text sizes, where it creates a subtle pattern across words. Spacing appears even and the shapes remain legible, but the decorative construction makes it feel more suited to short settings than extended reading.