Serif Flared Esmal 10 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: editorial, book covers, headlines, branding, packaging, old-world, literary, whimsical, craft, storybook, evocative, traditional, expressive, text oriented, classic tone, calligraphic, wedge serifs, tapered strokes, ink-trap feel, lively texture.
A serifed text face with pronounced flaring at stroke terminals and a calligraphic, hand-cut rhythm. Strokes show moderate contrast and tapered joins, with wedge-like serifs and subtly irregular curvature that keeps the texture animated. Proportions are compact and slightly condensed overall, with a relatively small x-height and prominent ascenders and capitals, producing a classic, literary page color.
Well suited to editorial contexts where a classic, characterful serif is desired—book jackets, chapter titles, pull quotes, and magazine features. It can also work for branding in heritage, artisanal, or cultural spaces (museums, cafes, small publishers) and for poster or packaging typography that benefits from a vintage, narrative feel. Best used at text-to-medium sizes where the flared terminals and contrast remain clear.
This face conveys a bookish, old-world tone with a slightly whimsical edge. The flared endings and lively curves add a crafted, human presence that feels historical rather than corporate, suggesting tradition, storytelling, and a touch of eccentricity.
The design appears intended to echo traditional serif typography with a flared, pen-influenced construction that adds character without becoming decorative to the point of novelty. It aims for readable text color while retaining distinctive terminal shapes and a slightly idiosyncratic voice for display accents and headings.
The capitals are strong and stately, while the lowercase shows more quirky modulation (notably in curved letters and diagonals), creating a pleasant contrast between formal structure and expressive detail. Numerals follow the same flared, calligraphic logic, keeping the set visually consistent in mixed typography.