Sans Superellipse Ilse 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'HD Colton' by HyperDeluxe, 'Otoiwo Grotesk' by Pepper Type, 'Fixture' by Sudtipos, and 'Meutas' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, sporty, assertive, dynamic, retro, impact, momentum, branding, display clarity, condensed counters, rounded corners, soft terminals, oblique slant, blocky.
A heavy, right-leaning sans with compact, squared-off proportions softened by rounded corners. Strokes stay broadly even, with minimal modulation and sturdy joins that create dense, high-impact silhouettes. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish, superelliptical feel rather than pure circles. The lowercase is sturdy and utilitarian, with a single-storey a and g and a compact, tightly contained rhythm; the numerals are similarly blocky and weighty, emphasizing strong horizontals and broad curves.
Best suited to large-scale display settings where maximum impact is needed—headlines, posters, sports and event branding, and punchy packaging or label work. It can also serve for short editorial callouts or navigational emphasis where a fast, assertive voice is desired.
The overall tone is forceful and kinetic, combining a sporty slant with a friendly, softened edge from the rounded construction. It reads as energetic and attention-seeking, with a slightly retro industrial flavor that suits bold, action-oriented messaging.
Likely designed to deliver high-impact display typography with a forward-leaning, energetic stance while maintaining approachability through rounded, superelliptical construction. The letterforms prioritize strong silhouettes and quick recognition in bold applications.
The italic angle and broad letterforms create an emphasized forward motion, while the rounded corners prevent the texture from feeling harsh. Spacing appears set for headline impact, producing a dark, continuous typographic color in longer lines.