Slab Square Namev 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'FF Kievit Serif' and 'FF Milo Serif' by FontFont, 'Mafra' by Monotype, and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, vintage, confident, editorial, workwear, display impact, heritage tone, strong signage, print poster, sturdy, bracketless, blocky, compact, american.
A heavy, slab-serif display face with broad proportions, tall caps, and dense, high-ink forms. Serifs are thick and largely unbracketed, with flat, squared terminals that give strokes a carved, poster-like finish. Curves are generous and rounded (notably in C, O, and Q), contrasting with crisp joins and blunt ends, while the counters stay relatively open for the weight. The lowercase shows a traditional, sturdy structure with a single-storey g and bold, compact bowls; overall spacing feels firm and authoritative, suited to short lines and headlines.
Best used in display sizes where its heavy slabs and bold shapes can carry impact—posters, storefront or event signage, mastheads, packaging labels, and prominent editorial headings. It can also work for short, punchy subheads or callouts where a sturdy, traditional voice is desired.
The tone reads vintage and industrious—confident, traditional, and slightly Western/heritage in flavor. Its emphatic slabs and broad stance project strength and reliability, with a classic print-era attitude that feels at home on posters, packaging, and editorial openers.
The design appears intended to deliver a classic, robust slab-serif voice with strong presence and a nostalgic print sensibility. Its squared terminals and dense forms prioritize impact, clarity, and a dependable, heritage-leaning character in display typography.
The numerals are similarly weighty and rounded, matching the letterforms’ strong vertical presence and flat-ended detailing. The family’s visual rhythm is driven by big shapes and pronounced serifs, producing strong color on the page and a distinctly headline-forward texture.