Sans Normal Isha 1 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Daimito' by Blaze Type, 'Favela' by Machalski, 'Bookable Sans' by Stiggy & Sands, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, playful, punchy, retro, friendly, sporty, impact, approachability, display, retro flavor, energy, soft corners, bulky, rounded, compact counters, blocky.
A heavy, wide sans with rounded, softened corners and a strongly geometric backbone. Strokes are thick and even, with compact internal counters that stay open enough for display use. Curves are built from broad circular segments (notably in O/C/G and the bowls of a/b/d/p/q), while terminals tend to finish with flattened, slightly angled cuts that add a chiseled, energetic edge. Overall spacing reads sturdy and dense, and the numerals match the letterforms with similarly chunky shapes and tight apertures.
Best suited to large sizes where its mass and wide proportions can carry the page—headlines, posters, storefront or event graphics, and bold brand marks. It also fits energetic packaging and promotional layouts, especially where a friendly but forceful voice is needed.
The tone is bold and extroverted, balancing friendly roundness with a muscular, poster-like presence. It evokes a retro, headline-driven attitude—confident, fun, and a bit sporty—without feeling delicate or formal.
Likely designed to deliver maximum impact with a soft, approachable geometry, combining wide proportions and rounded construction for immediate attention in display settings. The angled cuts and compact counters suggest an emphasis on punchy word shapes and a lively, retro-leaning texture.
Several letters show distinctive wedge-like joins and angled shears in the diagonals (K, R, V, W, X), which creates a dynamic rhythm across words. The lowercase maintains a robust, single-storey feel in key forms and keeps the silhouette consistently chunky, helping it read as a unified, high-impact system.