Script Ermu 7 is a bold, wide, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, retro, friendly, playful, confident, warm, hand-lettered feel, display impact, signature tone, approachable branding, brushy, rounded, looping, connected, high-contrast tips.
A flowing, right-leaning script with thick, brushlike strokes and rounded terminals. Letterforms show a consistent cursive rhythm with frequent connections and soft entry/exit swashes, while stroke ends taper subtly as if made with a loaded marker or brush pen. Counters are compact and the baseline movement is smooth, with occasional extended loops (notably in forms like g, y, and capital swashes) that add momentum without becoming overly ornate. Numerals follow the same handwritten logic, with simplified, curving shapes and strong weight presence.
Works best for display roles such as logos, product packaging, café or boutique branding, posters, and social graphics where a friendly handwritten voice is desired. It can also serve short pull quotes or headings when set with generous leading and enough size to keep the connected strokes clear.
The tone is upbeat and personable, combining a nostalgic sign-painting feel with casual handwritten charm. Its energetic slant and bouncy curves read as inviting and expressive, suited to messaging that wants warmth and confidence rather than strict formality.
The design appears intended to emulate confident brush-script handwriting with a polished, repeatable rhythm—capturing the spontaneity of hand lettering while staying consistent enough for branding and headline use.
Capitals are prominent and stylized, often starting with curved lead-in strokes that create a strong word-initial signature. Spacing appears naturally script-like, with some letters widening through broad curves, so longer text benefits from comfortable line spacing to avoid crowding in areas with loops and descenders.