Sans Normal Etbum 2 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, editorial, branding, fashion, packaging, airy, elegant, minimal, refined, contemporary, modern elegance, minimal display, editorial voice, brand refinement, lightweight tone, monoline, hairline, slanted, open counters, rounded terminals.
A hairline, monoline sans with a consistent rightward slant and generous whitespace built into the letterforms. Curves are drawn as clean arcs with open apertures, while straight strokes stay crisp and linear, creating a light, streamlined rhythm across words. Proportions feel balanced and modern, with round forms kept smooth and geometric and diagonals (as in V/W/X/Y) drawn long and sharp. Figures follow the same delicate construction, with simple, open shapes and a restrained, linear presence.
Best suited to display and short-to-medium editorial settings where its hairline strokes and slanted stance can read clearly—such as magazine headlines, brand marks, lookbooks, and premium packaging. It can work for captions or pull quotes at comfortable sizes with ample tracking and contrast-friendly backgrounds.
The overall tone is quiet and sophisticated, leaning toward an airy, editorial elegance rather than utility-driven neutrality. Its slanted, hairline construction adds a fashion-forward, contemporary feel that reads as refined and understated.
The design appears intended to deliver a modern, minimalist italic voice: a delicate, monoline sans that prioritizes elegance, openness, and a sleek typographic color for contemporary branding and editorial use.
The thin strokes and open counters give the face a bright texture on the page, but also make spacing and size choices especially important for maintaining clarity. The consistent slant and clean geometry keep mixed-case settings cohesive and smooth.