Sans Normal Dediv 13 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, legibility, modernity, geometric, rounded, open, even, minimal.
A clean sans with broadly geometric construction and rounded curves, showing an even, steady rhythm across the alphabet. Strokes are consistent and smooth, with open apertures and straightforward terminals that keep counters clear in both uppercase and lowercase. The proportions feel balanced rather than condensed or extended, with a calm baseline and tidy spacing that reads evenly in continuous text. Numerals and capitals share the same simple, circular logic, giving the set a cohesive, contemporary silhouette.
Well suited for interface copy, product text, and general-purpose editorial settings where consistent texture and quick character recognition matter. It also works for straightforward branding and signage that benefit from a contemporary, unobtrusive sans.
The overall tone is neutral and modern, with a friendly clarity that stays out of the way of the content. Its smooth curves and open shapes give it an approachable, everyday voice rather than a sharp or technical one.
The design appears intended as a versatile, general-purpose sans focused on clear forms and consistent rhythm. Its geometry and open counters suggest an emphasis on legibility and a modern, adaptable aesthetic across display and text sizes.
Round letters show near-circular bowls, while straight-sided forms keep edges clean without calling attention to detailing. The lowercase retains a simple, legible structure that supports longer passages without looking overly mechanical.