Sans Normal Wubog 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: kids, posters, packaging, headlines, stickers, playful, friendly, handmade, casual, quirky, handmade feel, approachability, playful display, casual branding, rounded, blobby, soft, chunky, bouncy.
A rounded, marker-like sans with thick, soft strokes and visibly irregular contours. Forms are built from simple, bulbous shapes with flattened terminals and gently squashed counters, giving letters a slightly uneven, hand-drawn rhythm. Curves dominate and corners are consistently softened; strokes show subtle wobble and width variation that reads as drawn rather than constructed. Spacing feels open and generous, supporting readability despite the intentionally imperfect outlines.
Well-suited for children’s media, playful branding, casual packaging, and headline or display settings where a friendly, handmade tone is desired. It can work for short UI labels or social graphics when you want warmth and personality, but the textured outlines and chunky shapes are best showcased at medium to large sizes.
The overall tone is warm, approachable, and childlike, with a playful handmade character. Its bouncy silhouettes and imperfect edges suggest informality and humor, making it feel more conversational than corporate. The heavy, rounded presence adds cheer and friendliness without becoming sharp or aggressive.
Likely designed to capture a bold, approachable handwritten feel—combining simple rounded construction with intentionally imperfect edges to convey personality and informality. The goal appears to be easy legibility paired with a cheerful, crafted look that stands out in display use.
The uppercase and lowercase are simple and sturdy, with single-story lowercase shapes where expected and a generally compact, chunky footprint. Numerals match the same rounded, hand-rendered logic, favoring clear, uncomplicated silhouettes over strict geometric precision. The texture created by the slightly rough edges becomes more noticeable at larger sizes, where the handmade quality turns into a distinctive surface.