Shadow Impu 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, titles, playful, retro, bold, comic, loud, attention grabbing, retro signage, dimensional display, friendly boldness, inline, outlined, drop shadow, dimensional, display.
A chunky display face built from rounded, geometric forms with an outlined, hollow interior. Letterforms are drawn with a uniform outer stroke and a consistent inline cut, creating a clear stencil-like counter shape across the alphabet. An offset, solid shadow sits down and to the right, producing a crisp 3D lift and a strong figure/ground separation. Terminals are mostly blunt and corners are softened, giving the set a friendly, inflated silhouette while keeping edges clean and graphic.
Best suited to large-scale display settings such as poster headlines, event titles, bold logo wordmarks, and packaging callouts where the 3D shadow and inline detailing can read clearly. It also fits playful UI badges or social graphics that need instant emphasis and a retro-pop presence.
The overall tone is upbeat and attention-grabbing, with a throwback sign-painting and cartoon-title energy. The combination of hollow outlines and a hard drop shadow reads as confident and theatrical, suggesting fun, spectacle, and a slightly kitschy retro flair.
The design appears intended to deliver maximum impact through a dimensional, sign-like construction: an outlined/hollow main form paired with a consistent offset shadow. Its simplified geometry and rounded corners prioritize a friendly, accessible feel while the layered styling adds drama for headline use.
The shadow is treated consistently across uppercase, lowercase, and numerals, which helps large headlines feel cohesive. Rounded bowls and wide apertures keep shapes legible despite the decorative inline and the added depth effect, though the layered construction makes it visually busy at small sizes.