Serif Flared Upmon 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazines, headlines, branding, classical, literary, warm, humanist, readability, tradition, warmth, character, editorial voice, flared, calligraphic, bracketed, modulated, tapered.
This typeface is a modulated serif with subtly flared stroke endings and softly bracketed terminals that give the letters a carved, calligraphic feel. Curves are generous and round, while straight strokes show gentle tapering rather than abrupt, flat cuts. The capitals read broad and stately, with crisp triangular touches in joins and diagonals, and the lowercase maintains an even rhythm with open counters and sturdy, slightly sculpted stems. Overall spacing feels comfortable and text color is solid without becoming heavy, supporting continuous reading at larger text sizes.
It performs well in editorial settings where a classic serif voice is desired, such as magazine features, essays, and long-form reading. The strong, well-defined capitals and confident stroke modulation also make it suitable for headlines, pull quotes, and identity work that aims for an established, literary tone.
The tone is classic and bookish, with a warm, human presence that suggests traditional printing and crafted letterforms. It feels trustworthy and established rather than trendy, making it well suited to refined, narrative-driven typography.
The design appears intended to blend traditional serif readability with a more expressive, flared finishing that adds warmth and personality. It prioritizes a composed text rhythm while using tapered terminals and gentle modulation to keep the page lively and distinctive.
Distinctive flaring at the ends of verticals and diagonals gives the design a gently chiselled silhouette, especially noticeable in letters like E, F, L, T, and the diagonals of V/W/X. Numerals are clear and fairly traditional in construction, matching the serifed, slightly tapered voice of the alphabet.