Sans Normal Koner 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'FF Nort' by FontFont, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, sporty, confident, modern, dynamic, friendly, forward motion, high impact, modern clarity, approachable tone, oblique, geometric, rounded, clean, punchy.
A slanted sans with sturdy, low-contrast strokes and rounded, geometric construction. Curves are smooth and generous, with wide bowls (notably in O/Q) and compact joins that keep counters open at display sizes. Terminals are clean and mostly squared-off, while the overall rhythm is forward-leaning and energetic, with slightly varied character widths that help words feel lively rather than rigid.
This font is well-suited to short, high-impact settings such as headlines, posters, sports or lifestyle branding, and promotional messaging where the slant can add motion. It can also work for packaging or signage when used at moderate-to-large sizes where its rounded counters and sturdy strokes stay crisp and readable.
The italic stance and broad, rounded forms create a fast, contemporary tone that reads as confident and upbeat. It feels sporty and promotional, balancing friendliness with enough weight to project authority in headlines.
The design appears intended to deliver a modern, energetic italic voice with strong visibility and clean geometry, offering an assertive display presence while keeping forms approachable and clear.
Uppercase shapes stay simple and legible, while lowercase forms remain straightforward and contemporary, avoiding quirky details. Numerals are bold and high-impact, with smooth curves that match the letterforms and maintain a cohesive texture in mixed alphanumeric settings.